JAM (Just Add Music) is a live DJ dance workout class that encourages individuals to move their bodies and free their souls. I was brought on as the logo and merchandise designer to explore design options that resonate deeply with the owner's passions: Pilates, music, and dancing. The ask was to create a logo for web & social media that embodies either the calming energy of yoga & Pilates or the vibrant energy of live music. In the end, I created 14 logo designs and 4 sweater designs.